We take on the work
we can genuinely move.
A small roster is what makes senior attention possible, so we are deliberate about where we commit it. This page exists so you can tell in two minutes whether that is you, rather than after three meetings.
Read both columns
honestly.
The left column is where our work compounds into something worth putting our name on. The right is not a rejection list. It is a set of situations where someone else would genuinely get you further, and we would rather point you there.
Where we do our best work
€50K+ monthly revenue
You have found product-market fit and the constraint has moved from demand to infrastructure. Below this level the work we do is more capability than you can use.
€10K+ monthly ad spend
Or credibly ready to scale to it. Enough spend to generate the signal a growth system needs to compound, rather than permanently sitting in the learning phase.
Profitability, efficiency or scaling is the problem
Revenue grows and profit does not. Or spend rises and returns flatten. Or you have hit a ceiling you cannot explain. These are the three situations we are built for.
You want a partner, not a supplier
Someone who will argue with you about margin, tell you when a plan is wrong, and share ownership of the number. That relationship requires you to want it.
Ready for six months minimum
Long enough for the foundation to be built and then compound. We treat this as a filter rather than an inconvenience, because shorter engagements force decisions we do not believe in.
Retainer or consulting
We work as an embedded team on retainer, or as strategic consultants where your team executes. Both are real options. Project-only delivery is not.
Where another partner would serve you better
Testing the water with a small scope
Our first phase is analysis, so a trial-sized engagement costs you the setup and none of the compounding. Worth starting when you are ready to commit properly.
A settled strategy needing execution
If you already know what to do and need capable hands, a specialist freelancer will do it well and cost considerably less. That is a genuine recommendation.
Hospitality and restaurant venues
We work with the brands that supply the Horeca channel. Venues themselves need a team fluent in footfall and bookings, which is a different craft.
Awareness-led objectives
Brand building without a commercial conversion to optimise toward is real work, and there are studios who do it beautifully. Our method needs a number to attach to.
Purchases that happen offline
Where the sale cannot be traced digitally, we could generate demand but never tell you honestly what it produced, and we would rather not bill for a guess.
Pre-traction brands
Below €10K a month the constraint is product and demand rather than media efficiency. Come back once you have found what works and need to scale it.
Two engagement shapes.
Both real.
We do not offer a menu of packages. There are two ways to work with us, and which one fits depends on whether you have an execution team already.
Embedded retainer
We run the accounts. Strategy, build and execution across whichever channels are the current constraint, with weekly performance reviews and direct access to the specialists doing the work. This is how most partnerships run.
Strategic consulting
Your team executes, we own the thinking. Audits, growth roadmaps, measurement architecture, channel planning and ongoing strategic review. Suited to brands with capable in-house teams that lack senior direction.
Why six months
Phase 01 produces analysis rather than campaigns. Phase 02 rebuilds the system. Phase 03 is where the return arrives. Compress that into three months and you get the cost of the first two phases with none of the benefit of the third, which makes a short engagement the most expensive way to work with us. It also changes behaviour: a team measured over ninety days will always reach for the tactic that flatters the quarter. We would rather wait until the timing is right than run the work badly. There are no money-back guarantees and no free trials, because both would push us toward exactly the short-term decisions this structure exists to prevent.
What people ask
before the first call.
We are slightly below your criteria. Is it worth talking?
What does it cost?
What happens at the end of six months?
Can we start with one channel and expand?
Do you work with brands outside Greece?
Then the next step
is a conversation.
Book a strategy call. Your numbers, read properly, and a direct answer on whether this is work we should do together.
