Six categories,known properly.
We would rather know six categories well than claim twenty. What changes between them is not the creative style, it is the margin structure and the buying cycle, and those change everything downstream.
The verticals we know
A different playbook
for each economy.
Most agencies treat industry expertise as a matter of visual style. What actually determines whether a brand is profitable is the margin structure underneath it, and whether the people running it understand your business well enough to act on that.
The creative changes.
The arithmetic changes more.
Most agencies treat industry expertise as a matter of visual style. What actually determines whether a brand is profitable is the margin structure underneath it, and whether the people running it understand your business well enough to act on that.
Category margin structures differ
A 20% gross margin in CPG and a 65% margin in beauty demand completely different acquisition ceilings. We set what you can afford to pay for a customer from your category's economics, not from a benchmark table.
Buying cycles differ
Furniture buyers research for weeks and purchase once. Beauty buyers replenish every six weeks. Those require different funnel construction and different measurement windows, not the same playbook with new images.
We work where conversion is real
We only take on categories with a genuine digital conversion path. If the objective is awareness with no measurable commercial outcome, we are the wrong partner and will say so early.
Tell us your category
and your margin.
Book a strategy call. The first thing we will ask about is your contribution margin, because everything else follows from it.
