PPC Agency
Capture demand at the
exact moment it matters.
High-intent searches turn into revenue you can forecast. We separate branded from non-brand, so you can see what the account is creating rather than what it is harvesting.
Channel coverage
Where purchase intent is highest. And where the waste hides.
We focus on the channels where customers are actively searching for what you sell, structured around your margins, your product catalogue, and your growth stage.
The highest-intent channel in ecommerce
We build keyword architectures that separate brand from non-brand, ad copy systems that drive qualified clicks, and bidding strategies that capture demand while protecting margin, not letting Google's automation run unchecked.
- Brand Search
- Non-Brand
- RLSA
- Dynamic Search Ads
Your inventory at the moment of intent
Feed-driven product ads that put your inventory in front of buyers at the moment of purchase intent. Feed quality is the single biggest lever most agencies ignore. We audit, optimise, and maintain your product feed as a core part of every engagement, not an afterthought.
- Standard Shopping
- Performance Max
- Feed Optimisation
- Custom Labels
Google's cross-channel automation done properly
PMax cannibalises your best-performing search and shopping campaigns if structured badly. We configure asset groups, set audience signals with intent, and use campaign-level exclusions to make PMax complement your existing activity, not cannibalise it.
- Asset Groups
- Audience Signals
- Exclusions
- Search Theme Targeting
Video advertising within the Google ecosystem
We use YouTube to reach high-intent audiences mid-search journey with skippable, bumper, and responsive video formats, particularly effective for product education, social proof, and retargeting people who searched but didn't convert.
- Skippable In-Stream
- Bumper Ads
- Video Action
- Shorts
Underused by most brands, and that's exactly why it works
Microsoft Ads deliver lower CPCs with a higher-value, older-skewing audience. For premium products, B2C, and brands where Google CPCs are compressed, Bing is a genuine second growth channel, not a checkbox.
- Bing Search
- Microsoft Shopping
- LinkedIn Targeting
- Audience Ads
Retargeting across the open web
Retargeting and sequential messaging across millions of sites in the Google Display Network. We don't use Display for cold prospecting. We use it for cart abandonment recovery, product-specific retargeting, and keeping your brand top-of-mind during long consideration cycles.
- Responsive Display
- Remarketing
- Dynamic Retargeting
- Gmail Ads
Our approach
A system built to compound. Not just a spend.
Most agencies start by launching campaigns. We start by studying your market and your margins. Every PPC engagement follows a five-phase framework designed to eliminate wasted spend first, capture real demand second, and scale with margin discipline, not just volume.
Step 01
Market Research & Demand Mapping
Before we open your ad account, we map the demand landscape. What are customers actually searching for in your category? Where are competitors overspending? Which keywords drive revenue vs. which ones just drive clicks? This intelligence shapes every decision that follows, from keyword architecture to budget allocation.
- Search demand analysis, category, competitor, and seasonal trends
- Competitor ad strategy & positioning audit (copy, extensions, bidding)
- Keyword opportunity mapping, high-intent vs. high-volume trade-offs
- Margin-aware channel mix recommendation
Step 02
Account Audit & Structure
With demand mapped, we diagnose exactly where your account is bleeding budget. Most underperforming accounts share the same problems: bloated keyword lists, brand and non-brand mixed together, no negative keyword hygiene, and campaign structures that fight each other. We rebuild from the ground up.
- Full account audit, spend, waste, overlap, and missed opportunities
- Campaign architecture rebuild (brand vs. non-brand vs. shopping)
- Negative keyword strategy & search term analysis
- Tracking & conversion setup validation
Step 03
Copy, Feed & Creative Systems
We build the ad copy frameworks and feed infrastructure that drive clicks worth paying for, and products worth clicking on. For Shopping and PMax, feed quality is the single biggest lever. For Search, it's ad copy that qualifies the click before it costs you money.
- Ad copy frameworks with systematic A/B testing
- Shopping feed audit, rewrite & ongoing optimisation
- Extension strategy (sitelinks, callouts, structured snippets)
- PMax asset group configuration & audience signals
Step 04
Bidding & Automation with Guardrails
Smart bidding configured to work for your margins, not Google's revenue targets. We don't blindly trust automation. Every automated bid strategy has manual guardrails, budget governance rules, and performance thresholds that trigger human intervention when the algorithm drifts.
- Smart bidding strategy selection & configuration
- Budget pacing & governance rules
- Automation guardrails with manual override triggers
- Portfolio bid strategy testing across campaigns
Step 05
Scale & Defend
Once efficiency is locked in, we expand your share of voice, defend brand territory from competitors bidding on your terms, and compound what's working into new campaign types and platforms. The market research from Step 01 stays active. We keep scanning for shifting search trends, new competitor entrants, and seasonal demand patterns so you're never caught off guard.
- Share of voice expansion & impression share growth
- Brand defence strategy against competitor bidding
- New campaign types & platform expansion (Google β Microsoft)
- Ongoing demand monitoring & seasonal planning
Every click,
accountable to profit.
Best when the demand already exists. Not when nobody is searching yet.
A great fit if you
- β¬3K+ monthly search ad spend ready to scale
- Selling products with proven search demand in your category
- Want a partner who owns strategy, not just media buying
- Frustrated by wasted budget, unclear reporting, and plateauing returns
- Ready to treat paid search as a full growth channel, not a checkbox
Probably not if you
- Pre-revenue or no search demand for your product category
- Looking for someone to just "manage the account" without strategic input
- Unwilling to invest in feed quality and creative assets
- Expecting results without sharing business data and margin context
- Need a generalist who does everything at surface level
Why brands move to us
Most agencies sell seniority.
Fewer staff it.
Almost every brand we take on arrives from a large agency, a specialist freelancer, or a first in-house hire. Each is genuinely the right answer for someone. Here is what changes when it is us.
The people you meet are the people who do the work
No handover to a junior once the contract is signed. The senior team that scopes your growth plan runs it every week, for as long as the partnership lasts. This is the single most common reason brands move to us from wherever they were before.
We operate as an extension of your team
Weekly working sessions rather than a monthly deck. Shared reporting, direct access to the specialists working on your brand, and enough context on your business to challenge a decision rather than simply execute it. Marketing is a relationship between people, and we run it like one.
Measured on contribution and CAC payback
Media is judged by what survives cost of goods, shipping and fees, and by how quickly a customer pays back what they cost to acquire. When the platform number and the P&L disagree, we act on the P&L.
Senior judgement, including the unwelcome kind
We will tell you when a channel has stopped earning its budget, when a growth plan is ahead of your margin, and when the honest answer is to spend less. That willingness is the thing you are actually buying.
Paid search questions,
answered honestly.
How much do we need to spend on PPC to see results?
Do you handle Google Shopping feed optimisation?
How do you handle Performance Max?
What does the market research phase involve for PPC?
How long before we see results?
Do you work on Microsoft / Bing Ads as well?
Do you just manage Google Ads, or do you own the strategy too?
Who owns the ad accounts and data?
The right fit
We are built for brands that have found what works and run into the ceiling of it. That are already investing seriously in growth, judge the work by what reaches the P&L rather than what fills a report, and want a partner who will argue with them over one who agrees.
Paid search, unpacked.
Your branded search is making a weak account look strong
If branded search carries most of your paid revenue, your reported ROAS is measuring loyalty rather than acquisition. Here is how to tell, and what to do about it without losing the room.
ReadMER vs ROAS: which number should actually run your budget
ROAS measures what a platform claims credit for. MER measures what your business actually did. When the two disagree, one of them is lying to you, and it is usually the one in the dashboard.
ReadSee what your PPC creates, not what it harvests.
Book a strategy call. We will audit the account, split branded from non-brand, and show you what is left.
