Email Marketing & Automation
Turn one-time buyers into
your most profitable channel.
Your existing customers become your cheapest growth. Flows and segments that earn revenue between campaigns, not only during them.
Full lifecycle coverage.
From first purchase to the next one. Every step automated.
Email marketing isn't just newsletters. It's a complete lifecycle system, automated flows that trigger at exactly the right moment, campaigns that drive action, and a segmentation strategy that treats every subscriber as an individual.
The always-on revenue engine
Welcome sequences, abandoned cart recovery, post-purchase nurture, win-back campaigns. We build the automations that generate revenue while you sleep, triggered by real customer behaviour.
- Welcome Series
- Cart Recovery
- Post-Purchase
- Win-Back
- Browse Abandonment
Strategic email campaigns that drive revenue, not just opens
Product launches, seasonal promotions, flash sales, educational content, each campaign is segmented, tested, and optimised for conversion, not just engagement metrics.
- Product Launches
- Seasonal Campaigns
- Flash Sales
- Educational Series
The right message to the right person at the right time
We build segmentation models based on purchase history, browsing behaviour, engagement level, and predicted LTV, so every email feels personal, not blasted.
- Behavioural Segmentation
- RFM Analysis
- Predicted LTV
- Dynamic Content
Email doesn't work in isolation
We integrate SMS for time-sensitive touchpoints, flash sales, shipping updates, abandoned cart nudges, creating a coordinated lifecycle system across email and text.
- SMS Campaigns
- Transactional SMS
- Multi-Channel Flows
- Opt-In Strategy
A clean list is a profitable list
We manage list hygiene, sunset policies, spam compliance, and deliverability monitoring, because none of your emails matter if they're landing in spam.
- List Hygiene
- Sunset Policies
- Deliverability Monitoring
- SPAM Prevention
Revenue per email, not opens
We track what matters: revenue per email, revenue per flow, customer LTV by segment, and email's contribution to total revenue. No vanity metrics, every report connects email activity to money in the bank.
- Revenue Attribution
- Flow Performance
- LTV Tracking
- A/B Test Results
Our approach
A retention system, not a newsletter.
Most agencies treat email as an afterthought, a monthly newsletter and a forgotten abandoned cart flow. We build it as the profit engine it should be, starting with understanding your customer lifecycle and ending with a system that compounds LTV over time.
Step 01
Customer & Market Intelligence
Before we write a single subject line, we study your customers. Who buys once and never returns? Who are your highest-LTV segments? What does the purchase journey look like? Where are competitors winning on retention? This intelligence shapes every flow, every segment, and every campaign.
- Customer lifecycle & purchase pattern analysis
- Competitor email & retention strategy audit
- Revenue leakage identification, where you're leaving money
- LTV segmentation & opportunity sizing
Step 02
Audit & Infrastructure
We audit your current email setup top to bottom, platform configuration, deliverability health, flow performance, list quality, and segmentation gaps. Most brands we onboard have 60-80% of their potential email revenue sitting untapped in broken flows and unsegmented lists.
- Full Klaviyo/ESP audit & health check
- Deliverability, domain reputation & SPAM analysis
- Existing flow performance review
- List quality assessment & cleanup plan
Step 03
Flow Architecture & Segmentation
We design and build the automated flow system, the backbone of email revenue. Welcome series, abandoned cart, post-purchase, win-back, browse abandonment, VIP nurture. Each flow is segmented by customer behaviour and value tier, with dynamic content that adapts to who's receiving it.
- Full lifecycle flow design & build (8-12 core flows)
- Behavioural segmentation model
- Dynamic content & personalisation logic
- A/B testing framework for flows
Step 04
Campaign Engine & Content
With flows running, we layer on strategic campaigns, product launches, seasonal pushes, educational content, and re-engagement plays. Every campaign is segmented, designed for conversion, and tested. We own strategy, copy, and design to ensure everything is on-brand and performance-driven.
- Monthly campaign calendar & strategy
- Copywriting, design & creative direction
- Send-time optimisation & frequency management
- Systematic A/B testing (subject lines, CTAs, content)
Step 05
Optimise, Expand & Compound
We continuously optimise flow performance, expand into new lifecycle touchpoints (SMS, loyalty triggers, replenishment reminders), and deepen segmentation as your customer data grows. The customer intelligence from Step 01 becomes an ongoing practice. We keep learning who your best customers are and how to create more of them.
- Monthly flow performance reviews & iteration
- SMS & multi-channel expansion
- Advanced segmentation as data matures
- Quarterly LTV & retention reporting
Email that compounds
owned revenue.
For brands sitting on a list they have never properly used.
A great fit if you
- 5,000+ email subscribers or existing customer database
- Selling products with repeat purchase potential
- Want email as a revenue channel, not just a communication tool
- Ready to invest in automation infrastructure, not just campaign blasts
- Frustrated by low open rates, no flows, and email revenue under 20% of total
Probably not if you
- No existing list or fewer than 1,000 subscribers
- Looking for someone to just send a monthly newsletter
- Unwilling to share customer data for segmentation
- Expecting results without investing in email-specific creative and copy
- Want a one-off setup with no ongoing optimisation
Why brands move to us
Most agencies sell seniority.
Fewer staff it.
Almost every brand we take on arrives from a large agency, a specialist freelancer, or a first in-house hire. Each is genuinely the right answer for someone. Here is what changes when it is us.
The people you meet are the people who do the work
No handover to a junior once the contract is signed. The senior team that scopes your growth plan runs it every week, for as long as the partnership lasts. This is the single most common reason brands move to us from wherever they were before.
We operate as an extension of your team
Weekly working sessions rather than a monthly deck. Shared reporting, direct access to the specialists working on your brand, and enough context on your business to challenge a decision rather than simply execute it. Marketing is a relationship between people, and we run it like one.
Measured on contribution and CAC payback
Media is judged by what survives cost of goods, shipping and fees, and by how quickly a customer pays back what they cost to acquire. When the platform number and the P&L disagree, we act on the P&L.
Senior judgement, including the unwelcome kind
We will tell you when a channel has stopped earning its budget, when a growth plan is ahead of your margin, and when the honest answer is to spend less. That willingness is the thing you are actually buying.
Email & automation questions,
answered honestly.
What percentage of revenue should email drive?
Do you work with Klaviyo?
How quickly can email automations start generating revenue?
What does the customer intelligence phase involve?
Do you write the email copy and design the templates?
How do you measure email performance?
Can you help with SMS as well?
Who owns the email list and automations if we part ways?
The right fit
We are built for brands that have found what works and run into the ceiling of it. That are already investing seriously in growth, judge the work by what reaches the P&L rather than what fills a report, and want a partner who will argue with them over one who agrees.
Email & automation, unpacked.
See what your list is worth in revenue.
Book a strategy call. We will review your flows and show you the revenue sitting unclaimed in your database.
